Nowadays, political parties extensively utilize digital media to convey their political agenda to the general public. Videos, songs, and memes targeting opponents are common forms of content that we often encounter in digital media. In the current election season, political parties are proactively implementing their digital strategies. They aim to appeal to neutral voters and the younger generation through non-political digital campaigns. As a part of this effort, non-political interviews with popular YouTubers are being planned. The BRS, Congress, and BJP have already shared non-political interviews of their leaders with popular YouTubers on social media platforms.
The Telangana Minister and BRS Working President recently had a fun cooking session with the popular Telugu YouTube team ‘My Village Show’. They visited the ‘My Village Show’ team at Lambadipalli in the district of Jagityala. During this event, KTR shared his thoughts on various current issues with the members of the My Village Show team. He talked about government schemes, agriculture, employment, education, industries, investments, temple development, and personal matters. KTR stated that they will examine aspects such as the Rythu Bandhu cutoff and Rythu Bandhu for tenant farmers. He highlighted that under the BRS government, several revolutions in various sectors were brought to the state, including blue, white, pink, green, and yellow revolutions. KTR also discussed the progress made in these sectors during the nine and a half years of the BRS rule. Additionally, he explained various schemes mentioned in the manifesto, emphasizing that his government is striving to achieve a balance between welfare and development.
KTR, who cooked natu kodi curry with the My Village Show team, had lunch with them. He expressed his appreciation for the meal, saying that the remarkable progress of the My Village Show team is truly motivating for numerous young individuals. Towards the conclusion, the members of My Village Show honored KTR, following the Telangana tradition of applying kumkum on the forehead and presenting him with new clothes. The video showcasing KTR’s non-political interview with the team members of My Village Show has now become a sensation on social media, accumulating 1 million views in just 24 hours since its YouTube upload.
Union Minister and Telangana BJP President, Kishan Reddy, recently appeared on the popular YouTube channel ‘Street Byte’, hosted by YouTuber Ravi. They met at Blue Sea Hotel in Secunderabad, where they enjoyed Irani Chai. They later visited Gokul chat in Koti, where they had a conversation. During their ride on the Hyderabad Metro, Kishan Reddy interacted with fellow passengers and discussed the various welfare and development schemes initiated by the central government. He highlighted the efforts of the BJP government in improving road connectivity, education, healthcare, insurance, and tourism. Kishan Reddy also mentioned the benefits of Ayush Ministry products, citing an example of the British Prime Minister’s recovery from COVID-19 through their usage. He claimed that incidents of communal violence and terrorism have reduced since the BJP came into power. Additionally, he credited the BJP government for introducing the Women’s Reservation Act and the new education policy. In this non-political interview Kishan Reddy shared his journey from being an ordinary BJP worker to becoming a Union Minister.
Are these non-political interviews part of a election strategy?
It should be noted that leaders of respective political parties engage in non-political interviews with popular YouTubers as part of their election strategy. This approach allows political leaders to communicate their views and vision to individuals, particularly the new generation of voters, who may not typically be interested in politics. Many political consultancies, which assist political parties with election strategies and campaigns, are involved in planning these interviews. These consultancies believe that by engaging in conversations with YouTubers who have a large subscriber base, the leader’s message will reach a broader audience and potentially influence the outcome of the elections. As a result, it has become a trend for popular leaders to participate in simple, non-political interviews with popular YouTubers.
